Customer tolerance times are getting ever shorter. As consumers we know this – we want it now! But the same thinking is now prevalent across business to business transactions as well. Not just driven by impatience, but money as well. Customers cannot afford to hold large amounts of stock, they want it “just in time”.
Just in time is great if you have stable demand. Toyota and their supply chain have aimed at this stability for decades and done a great job, but the vast array of customer choice and fickle customer buying habits is putting huge pressure on even these stable supply chains.
Much more prevalent are customers who truly do not know what they want tomorrow, but they expect that whatever they want is delivered 100% on time – tomorrow!
I’ll illustrate this problem using the company I ran as Managing Director for eight years. In the automotive supply chain, actually a small part of the Toyota supply chain, but also supplier to many UK and European automotive plants. The name of the company and the parts it made are largely irrelevant to the explanation and I’ll keep this, and other examples I use in this blog anonymous.
When I joined the business in 1999 the standard internal manufacturing lead time was four weeks. A week in the primary machine intensive part of the process, two weeks in configuration and assembly, and a week in inspection packing and despatch. And that was on top of component lead times ranging from two to sixteen weeks.
And the customer tolerance time? Yes, you’ve guessed it. 24 hours – actually slightly shorter in some cases where we got tomorrows demand call at about 3pm for delivery at 10am the next day.
Add to this time frame huge fluctuations in specific mix of parts and you have a real problem – one that I honestly believe many manufacturers face.
So what to do? Well we used all the normal tactics. Hold stock. Use elaborate forecasting to try and crystal ball gaze what might be called for. Have plenty of work in progress of everything that might be needed – driven and pushed by the forecast.
And the result? Chaos! Stock coming out of our ears – always the wrong stuff not the right stuff. We kept having to find more and more storage space to put the things we didn’t need whilst tearing around trying to make the stuff we did need and didn’t have. Poor customer delivery performance, huge expedite costs both internally and externally. Don’t laugh but at one point we had eight taxis looping round delivering about 20 minutes of demand in each taxi. And as a result of all this we were losing money at an impossible to sustain rate.
But in all that noise it would be very easy to miss the true root cause of what was creating this chaos. We were simply taking far too long to make our parts compared to the customer tolerance time. Even without the purchased parts lead time we needed four weeks to make parts compared to the customer tolerance time of 24 hours. There was no way we could ever have held four weeks stock we simply didn’t have the space to do that, nor the money to invest.
I did steer the company out of this mess and the next few blog articles will expand on how I did that, and what lessons can be learned and hopefully used by anyone reading this blog.
To wet your appetite in the next few posts I am going to cover :
1 – Ways you can protect against volatility and variation in demand
2 – How to strategically split up internal and external supply flows to best protect against volatility and variation
3 – The impact of work in progress on your performance
4 – How to reduce your internal lead time
5- How do you know what to make – without a schedule or forecast!
I’ll make best efforts to post these in January 2012!
